News about SugarHouse Casino’s upcoming rebrand emerge three years after the casino complex cut the ribbon on a $164 million expansion that more than doubled the property’s size to 260,000 square feet from 90,000 square feet.
The property opened doors on Delaware Avenue along the Delaware River in 2010. The owner of SugarHouse Casino received a license to develop what would be the first full-scale commercial casino in the lucrative Philadelphia market in 2006. Rush Street Gaming is also understood to be looking to unify its online gambling and sports betting operations across different states under a single brand and platform.
The rebrand is said to be part of the casino operator’s strategy to bring SugarHouse Casino in line with its Rivers-branded properties in Pittsburgh, Schenectady, New York, and Des Plaines, Illinois. The gaming and entertainment complex is set to become Rivers Casino Philadelphia this fall, owner Rush Street Gaming announced on Wednesday. SugarHouse Casino, Philadelphia’s only full-blown gambling venue, will soon go by a new name as part of a series of upgrades planned for the property.
